Unhappy with the email marketing results they were getting with their previous vendor, Town Shoes Limited was looking for a new partner to fully manage their email marketing program.
Wired Messenger took on Full Service management of Town Shoes Limited’s email marketing program. Using our email platform and our email experts, Town Shoes was able to take their marketing to the next level.
Wired Messenger won the RFP to manage Town Shoes Limited’s email marketing program. With only a month to get them setup and deploying, the team quickly reviewed requirements around list uploads, data scrubbing, data integrations, campaign calendars and existing templates and automated programs.
Wired Messenger on-boarded Town Shoes without a hitch and they were deploying within a matter of weeks.
A smooth on-boarding was just the start. We worked closely with brand managers to understand their brands, key objectives, strategies and KPIs.
Through different marketing campaigns and initiatives, the team helped Town Shoes grow their marketing database by almost 70% and helped improve email opens and drive new site traffic.