Web, Responsive, CMS

The Challenge

Smucker’s Canada needed a fresh new look for their website. It was dated and wasn’t responsive to mobile devices so it was time for a new design and site.


Create a new look that highlights Smucker's great history while still adding a modern feel to the website.


Mobile first design was a must to make the site function and look great on all devices.

Content Management

The site needed to not only look good and work well, we needed to also consider future updates down the road and ensure these could be easily managed.

The Solution

With a tight timeline the Wired team got to work and built not only a fantastic looking site but a custom content management backend to help with site updates to products, recipes, pairings, news and promotions.

After using mockups and wireframes to finalize the design, our team developed the site in record time. We also tested it across 50+ browsers and devices to find any potential issues. We aim for pixel perfect design and implementation every time and our team works hard to make a site look right.

Building a new site was just the start – a new site isn’t a good investment unless you drive traffic to it. Wired Messenger provided best practices around site analytics and tagged different site events (clicks, downloads, etc.) and conversion goals. We provided monthly reporting on site traffic to the Smucker’s digital team and assessed the effectiveness of various marketing campaigns.