Maximizing Shopify Success: A Guide to Top Email Marketing Apps

Shopify has firmly established itself as a dominant force in the world of e-commerce, empowering a diverse range of businesses to launch and manage their online stores effectively. Its influence is reflected in the numbers: as of 2023, over 2 million businesses globally have embraced Shopify.

This guide looks into how integrating the right email marketing apps with Shopify can further propel the success of these businesses, exploring the top options that synergize best with Shopify's impressive capabilities. Now, without further ado, let's check the best email marketing apps for Shopify.

Top 10 Email Marketing Apps for Shopify


Omnisend integrates with Shopify for targeted email and SMS campaigns. This app automates messages based on customer shopping behavior, boosting sales through personalized communication and improving customer experience with personalized product recommendations based on browsing and purchasing history.

  • Features: Advanced automation, SMS marketing.
  • Best for: Personalized e-commerce marketing.
  • Pricing: From $16/month for Standard $59/month for Pro.

Brevo (formerly SendinBlue):

Brevo efficiently manages large contact lists, making it easier to scale marketing efforts as your Shopify store grows. It specializes in transactional emails and SMS for Shopify and helps retain customers through timely and relevant communication, enhancing engagement on your Shopify store.

  • Features: Email and SMS marketing, strong in transactional emails.
  • Best for: Engagement and retention.
  • Pricing: Starter plan at $25 for 20k emails/month. 


Moosend offers advanced segmentation and automation for personalized emails in Shopify. Useful for tailoring messages to different customer groups, improving engagement and sales. It also features drag-and-drop email builders, streamlining the creation of professional-looking emails without needing technical skills.

  • Features: Powerful automation and segmentation.
  • Best for: Personalized email campaigns.
  • Pricing: Starts at $9 per month if paid annually. 


ActiveCampaign combines email marketing with CRM for Shopify. Furthermore, it tracks customer interactions, allowing for customized journeys and improved customer relationship management. It also offers lead scoring, identifying the most promising leads for targeted follow-up campaigns within your Shopify audience.

  • Features: Email marketing, automation, CRM.
  • Best for: Detailed customer journey mapping.
  • Pricing: Ranges from $9 to $229. 


ConvertKit has a set of straightforward automation tools, ideal for beginners in Shopify. It helps build email lists and send targeted content, fostering growth for small businesses and creators. It also focuses on content creators, providing tools for easily integrating digital products and subscriptions with Shopify.

  • Features: Simple, efficient automation.
  • Best for Creators and small businesses starting in email marketing.
  • Pricing: Starts at $15 monthly for up to 300 contacts. 


Klaviyo provides in-depth analytics for Shopify stores. It helps understand customer behavior, enabling highly personalized marketing campaigns that drive sales. Klaviyo Includes advanced segmentation based on shopping behavior, enabling more effective upsell and cross-sell strategies in Shopify.

  • Features: Data-driven with deep insights and segmentation.
  • Best for: E-commerce personalization and analytics.
  • Pricing: Starts from $20/month for up to 250 contacts. 

Constant Contact:

Constant Contact features an extensive library of templates and a user-friendly editor, helping to launch campaigns on Shopify quickly. It's user-friendly for Shopify stores of all sizes and offers a range of marketing tools, making it versatile for different types of email campaigns.

  • Features: User-friendly with robust automation.
  • Best for: Versatile for businesses of all sizes.
  • Pricing: $20 to $35 per month. 

Campaign Monitor:

Campaign Monitor is another easy-to-use app for Shopify email marketing that offers design templates for attractive emails, suitable for businesses focusing on aesthetic appeal. Its analytics tools provide insights into email performance, helping to refine strategies for better engagement on Shopify.

  • Features: Intuitive design-focused platform.
  • Best for: Straightforward email marketing needs.
  • Pricing: Basic ($9/mo), Unlimited ($29/mo), Premier ($149/mo). 


MailerLite stands out for its built-in photo editor and file manager, which enables the quick and efficient creation of visually appealing emails for Shopify. It combines simplicity with advanced features for Shopify. Ideal for small to medium businesses, it balances ease of use with effective campaign tools.

  • Features: Simplicity and personalization with advanced features.
  • Best for: Small to medium-sized businesses.
  • Pricing: Growing Business ($10/mo), Advanced ($20/mo).


Drip offers detailed data analysis for Shopify marketing and focuses on deep audience engagement through tailored automation, enhancing customer relationships and conversions. It integrates e-commerce CRM features, enabling Shopify stores to build stronger customer relationships through personalized communication.

  • Features: E-commerce marketing automation, detailed data analysis.
  • Best for: In-depth audience engagement.
  • Pricing: Starts at $39/month for 0-2500 contacts. 

Importance of Marketing for Shopify

Let's explore what you stand to gain by utilizing the best email marketing apps for Shopify:

  1. Visibility:
  • Marketing apps for Shopify extend your business reach beyond traditional methods. These apps can help with SEO, effectively manage social media campaigns, and target ads to ensure your brand reaches a broader and more relevant audience.
  1. Customer Engagement:
  • Personalized and automated engagement is key, and the best email marketing apps for Shopify offer this through email campaigns, push notifications, and chat support, keeping your brand engaging and relevant to customers.
  1. Sales Conversion:
  • The best email marketing apps for Shopify enhance the customer's journey with targeted promotions, abandoned cart recovery, and an optimized checkout process, which is crucial for converting interest into sales.
  1. Data Insights:
  • Advanced analytics and data tracking tools provided by top Shopify email marketing apps are invaluable for understanding customer behavior and preferences, allowing businesses to tailor their marketing strategies and improve their product offerings.

By focusing on these four key areas, businesses can effectively leverage the best email marketing apps for Shopify to expand their reach, engage customers, and drive sales.