Nowadays, spam filters and internet service providers are more diligent in decreasing the irrelevance of inbox messages.
Therefore, it is crucial to comprehend what constitutes spam, how spam filters and firewalls operate, and various methods to prevent your emails from being flagged.
By evading the spam folder, you can expand your target audience, resulting in more possibilities for generating sales. This holds true if you have Mailchimp email campaigns. Surely, you want to stop your Mailchimp emails going to spam, right?
Take a look below.
What Are Email Spam Filters
Email spam filters are software programs designed to detect and prevent unsolicited or irrelevant emails from reaching an inbox. These filters work by analyzing the content and context of an email to determine whether it is likely to be spam or not.
They use a range of criteria to make this determination, including the sender's reputation, the email's content, and whether the email was sent to a large group of people.
Spam filters are constantly evolving to keep up with new types of spam, meaning that some emails that were not previously flagged as spam may be filtered as such in the future.
If an email is flagged as spam, it will be diverted to a separate folder, which is commonly referred to as the "spam folder".
This is important to understand because if your Mailchimp emails going to spam happens consistently, it can negatively impact your email deliverability and reduce your chances of reaching your target audience.
Why Are My Mailchimp Emails Going to Spam?
As a small business owner, having your marketing emails land in people's spam folders can significantly impact your email marketing efforts. Understanding how spam filters and firewalls function is a critical aspect of ensuring that your emails reach their intended recipients' inboxes, not their spam folders.
Your emails may get flagged as spam if a large number of recipients frequently mark them as such. Since spam filters adapt to users' preferences, your emails can easily end up in the spam folder if they are continuously marked as spam.
To avoid this, make sure you don't inundate people on your mailing list with too many marketing emails.
The content of your email or subject line may also cause your emails to be flagged as spam. Certain phrases can trigger spam filters, as these are typically the phrases used by email spammers.
To prevent your emails from being flagged, steer clear of these spam triggers, which can also prevent you from being mistaken for a spammer when dealing with customers.
At times, emails are marked as spam because you lack permission to send them to the recipient. To avoid spam triggers, you must obtain explicit consent from email recipients before sending them marketing emails. Buying an email list or sending emails to unauthorized addresses can result in your emails getting flagged as spam.
To optimize your email marketing campaign, take the time to create a mailing list organically. This ensures that your email recipients are interested in your emails, resulting in them not getting marked as spam.
How to Prevent Mailchimp From Going to Spam
Let’s walk you through some proven steps that will help you prevent your Mailchimp email going to spam.
Take a look and learn how to stop your Mailchimp emails going to spam.
Use Double Opt-In to Avoid Spam Filters
Using double opt-in is one of the most effective methods for preventing the emails you send from being routed to the spam folders of other individuals.
A two-step process known as double opt-in requires email users to confirm their subscription by clicking a link contained within an email that is sent to them after they have signed up for the service.
This verifies that the individuals who own the email addresses in your mailing list are interested in receiving your emails and that the addresses themselves are valid.
Due to the fact that users will only receive emails that they have expressly requested, double opt-in lowers the likelihood that recipients will report your messages as spam.
Improve Your Email Deliverability with Proper Authentication
The term "email authentication" refers to a combination of technologies that together assist in determining whether or not the sender of an email is in fact who they claim to be.
Implementing email authentication protocols such as DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF) will assist enhance the deliverability of your emails and reduce the likelihood that they will be marked as spam.
While DKIM ensures that the content of the message has not been altered while it was en route, SPF checks that the sender of the email is permitted to send emails from that domain.
Create Engaging Content to Avoid Spam Complaints
If the recipient of an email considers the content to be irrelevant or uninteresting, they are more likely to designate the email as spam. It is essential to produce compelling content that resonates with your audience in order to prevent this from happening.
To begin, you should think of a subject line that will grab the recipient's attention and encourage them to open the email. Create content that has value for your audience, such as exclusive offers, content that teaches them something, or handy tips, and move on to the next step.
Last but not least, you should make sure that the emails you send have distinct calls-to-action (CTAs) that either link the receivers to your website or encourage them to perform certain actions.
If you create content that people find interesting, you can decrease the likelihood that they will flag your emails as spam and even raise the likelihood that they will open, read, and forward your emails to other people.
Clean Your Email List Regularly to Improve Deliverability
Cleaning your email list regularly can help improve your email deliverability and prevent your emails from being marked as spam.
A clean email list consists of valid, active email addresses that belong to people who are interested in receiving your emails. Removing inactive or unengaged subscribers from your email list can also help improve your open rates and click-through rates.
Additionally, regularly cleaning your email list can help prevent your emails from bouncing or being marked as undeliverable, which can harm your sender reputation.
Avoid Spam Trigger Words and Phrases in Your Email Content
Certain words and phrases can trigger spam filters and cause your emails to be marked as spam.
Words and phrases such as "buy now," "limited time offer," "make money fast," and "work from home" are commonly associated with spam emails and should be avoided. Instead, use clear and concise language that accurately describes your offer or message.
It's also important to avoid using excessive punctuation, excessive capitalization, or using the same phrase multiple times in your email content, as these can also trigger spam filters.
Make Sure Your Email Design is Mobile-Friendly
A significant number of email recipients read their emails on mobile devices. Therefore, it's crucial to make sure your email design is mobile-friendly.
A mobile-friendly email design is one that is easy to read and interact with on a mobile device. This means using a responsive email design that automatically adjusts to fit the screen size of the device it's being viewed on.
It's also important to use legible font size, clear images, and a simple layout that is easy to navigate. By making sure your email design is mobile-friendly, you can improve your email open rates and engagement, and reduce the chances of your emails being marked as spam.
Conclusion: How to Keep Your Mailchimp Emails Out of the Spam Folder
Keeping your Mailchimp emails out of the spam folder is essential for the success of your email marketing campaign.
By understanding how spam filters and firewalls work, you can take the necessary steps to ensure that your emails are delivered to your subscribers' inboxes and not marked as spam.
Go through our mini-guide one more time if you are unsure about the required steps listed here. Also, if you have any uncertainties or need help stopping your Mailchimp emails from going to spam, feel free to contact us!
We are here to help you get the most out of your email campaigns.