Agencies vs. Internal Hires

In the rapidly evolving landscape of digital marketing, email remains an indispensable tool for businesses aiming to connect with their audiences effectively.

It's a unique blend of tradition and innovation—classic in its approach yet constantly adapting to the ever-changing digital arena.

In this context, the decision of whether to hire an email marketing agency like Wired Messenger or to build and nurture an internal team is more than just a choice; it's a strategic move that can significantly impact a business's marketing success and overall growth.

Let’s take a closer look and evaluate both options.

The Case for Email Marketing Agencies

We will start by evaluating the option to reach out to an email marketing agency.

Expertise and Experience

In the realm of email marketing, experience and expertise are not just beneficial; they're crucial. Agencies bring to the table a rich tapestry of knowledge garnered from working across diverse industry landscapes.

This broad spectrum of experience enables agencies to decipher and understand the intricate nuances of what truly makes email marketing campaigns successful and, equally importantly, what doesn't.

Wired Messenger stands as a prime example of this. Our team, fortified by a diverse set of experiences, is adept at tailoring strategies that don't just reach but resonate with various audience segments.

This ability to customize and adapt is not born overnight but is honed through years of facing diverse marketing challenges and triumphing over them.

It's this seasoned understanding that we bring to every project, ensuring that our strategies are not just effective but also innovative and bespoke to each client's unique needs.


Delving into the financial aspect, the cost-effectiveness of hiring an agency often outstrips the investment required for an in-house team.

When you consider the full spectrum of costs associated with a full-time team – from salaries and benefits to the continuous need for training and development – the scales can tip heavily.

Choosing a proven agency offers a financially savvy alternative. By doing this, you gain access to a collective of experts encompassing multiple specialized roles, all at a fraction of the cost of hiring these roles internally.

This approach not only ensures a more budget-friendly solution but also guarantees that you have the right expertise for every aspect of your email marketing strategy.

Access to Advanced Tools and Technologies

Staying ahead in the digital marketing race often boils down to one critical factor: technology. Great agencies are committed to not just keeping up with the latest developments but leading the charge.

They invest in cutting-edge tools and technologies, ensuring that their clients benefit from the very best that the digital marketing world has to offer.

What does this mean for you? It means access to premium email marketing solutions without the burden of hefty software license fees. It's like having the best technology at your fingertips without the associated costs and complexities of managing it yourself.

Scalability and Flexibility

One of the most compelling arguments for an agency is its inherent ability to scale and flex as per your campaign requirements.

Whether it's ramping up for a major product launch or dialing back during quieter periods, agencies offer a level of agility that can be challenging for in-house teams to replicate.

This flexibility ensures that your email marketing strategy is not just reactive but proactively aligned with your business trajectory.

The Case for Internal Hires

Now, let’s take a closer look at what might sway some companies to go for internal hires.

In-depth Company Knowledge

The strength of an internal email marketing team lies significantly in their inherent, intimate understanding of your company’s culture, ethos, and products.

This deep-rooted knowledge is not just about familiarity; it's a crucial asset that can shape and steer email marketing strategies from a perspective uniquely aligned with the company's core values and vision.

An internal team lives and breathes your brand every day, giving them an unparalleled insight into the subtleties and specifics that make your business unique. This can translate into highly personalized and resonant email marketing campaigns that accurately reflect the voice and ethos of your brand.

Direct Communication and Control

When it comes to managing projects and campaigns, the proximity of an internal team offers undeniable advantages.

The ability to have direct, immediate communication and make swift adjustments is invaluable, particularly for campaigns with time-sensitive elements or those requiring quick pivots.

An in-house team’s physical or close virtual presence allows for a more streamlined and efficient process of strategy implementation, feedback, and modification.

This immediacy can be crucial in maintaining the momentum of your marketing efforts and ensuring timely responses to market changes or business opportunities.

Alignment with Business Objectives

An additional point to consider is the alignment of an internal team with your long-term business objectives.

An in-house team, being part of the company’s long-term journey, often has a clearer understanding of the overarching business goals and how the email marketing strategy fits into this bigger picture.

Their strategies and efforts are, therefore, more likely to be in sync with the long-term vision and objectives of the company, offering a consistent and cumulative impact on your brand’s growth and evolution.

Fostering a Dedicated Brand Ambassadorship

Internal hires, through their day-to-day involvement and investment in the company, can naturally evolve into passionate brand ambassadors. 

Their deep engagement with the company's products, services, and culture enables them to represent and communicate the brand with authenticity and enthusiasm.

This intrinsic connection can be a powerful tool in crafting email marketing messages that strike the right chord with an audience.

Factors to Keep In Mind Before You Decide

The decision between building an internal email marketing team and hiring an agency like Wired Messenger is not just a matter of choosing a service provider; it's about selecting a partner in your business's journey toward growth and success.

Each option brings its own set of advantages, and understanding the balance between these can guide you to the best choice for your business.

Company Alignment

Internal teams, as we've discussed, offer a profound alignment with your company's culture, ethos, and immediate communication channels.

Their deep integration into your business allows them to breathe life into email campaigns that are intricately aligned with your brand identity. This internal harmony can be instrumental in maintaining a consistent brand voice and vision across all marketing initiatives.

Better Expertise and Understanding

However, when we shift the lens to consider the advantages of hiring an agency, a different yet equally compelling picture emerges.

Agencies like Wired Messenger bring a breadth of expertise that is often hard to replicate in-house. This expertise is not limited to email marketing strategies alone but extends to a holistic understanding of digital marketing dynamics.


Moreover, the cost-effectiveness of an agency cannot be overstated. With Wired Messenger, you gain access to a full team of experts across multiple disciplines without the overhead associated with hiring a full in-house team.

This aspect is especially crucial for small to medium-sized businesses where resource allocation needs to be carefully managed.


In terms of technology, agencies have the upper hand as well. Wired Messenger invests in the latest tools and technologies, ensuring that our clients benefit from cutting-edge solutions in their email marketing endeavors.

This investment in technology not only enhances the effectiveness of your campaigns but also ensures that your marketing strategies stay ahead of the curve.

Scalable and Flexible

Finally, scalability and flexibility are where agencies truly shine. As your business grows and evolves, your marketing needs will change.

A tried and tested agency can seamlessly scale its services to match your growing needs, ensuring that your marketing efforts are always aligned with your business goals.

Final Thoughts

The choice between an email marketing agency and an internal hire is a significant one, with each path offering distinct benefits.

While an internal team provides deep brand alignment and immediate control, an agency offers broader expertise, cost-efficiency, and a level of scalability that can be crucial for growth and adaptation in the dynamic business landscape.

At Wired Messenger, we understand the nuances and complexities of email marketing. Our comprehensive approach extends beyond traditional strategies, offering innovative solutions that are tailored to meet the unique needs and aspirations of your business.

We believe in not just executing campaigns but in forging partnerships that contribute to your business's growth and success.