Using Authority to subordinate your less than effective email marketing strategies As soon as we abandon our own reason and are content to rely upon authority there is no end to our troubles. — Bertrand Russell Imprisoned for opposing the First World War, lauded for supporting World War II, and accredited, along with Einstein, for[…]
The right questions to ask when everything in the world seems to be going wrong Visit a Website, flick on the TV or Radio, or consult any form of social media and it’s clear that one story is dominating all forms of media, on all channels and in every cycle: The Coronavirus (Covid-19) The World[…]
Can’t think of any email campaign ideas? We’ve got you covered — we have an array of email campaign ideas to offer you based on your business, besides the generic welcome email, sale email, what’s new email, “holiday” emails are a great opportunity to connect with your subscribers as well as a way to inject[…]
Applying Scarcity with Abundance for better Email Marketing To my mind the old masters are not art; their value is in their scarcity. -Thomas A. Edison When not too busy finding the 10,000 ways to not invent the lightbulb, Thomas Edison was a fountain of insightful thought and quotable quotes. Despite the fact that he[…]
Using Social Proof for Content Development and Email Marketing to Influence specific desired outcomes in Consumer Behavior. “The customer is not a moron. She’s your wife” -David Ogilvy Let’s table Mr. Ogilvy and his famous quote and come back to how it applies to you as a content creator & email marketer revisit this a[…]
Can’t think of any email campaign ideas? We’ve got you covered — we have an array of email campaign ideas to offer you based on your business, besides the generic welcome email, sale email, what’s new email, “holiday” emails are a great opportunity to connect with your subscribers as well as a way to inject[…]
Can’t think of any email campaign ideas? We’ve got you covered — we have an array of email campaign ideas to offer you based on your business, besides the generic welcome, sales, and what’s new emails, “holiday” emails are a great opportunity to connect with your subscribers as well as a way to inject humour[…]
The email content that a business sends out can make or break a business. The emails that are sent to potential customers and existing customers can be the key element of ensuring that your business keeps thriving, therefore the content has to be brilliant. For those who are working on an email content calendar planning[…]
Can’t think of any email campaign ideas? We’ve got you covered — we have an array of email campaign ideas to offer you based on your business, besides the generic welcome email, sale email, what’s new email, “holiday” emails are a great opportunity to connect with your subscribers as well as a way to inject[…]
It is almost 2020, and that means the goal-setting season is coming up. Your marketing strategy seems to be on point, but something is missing. Email marketing It is an overlooked and undermined tool that increases customer retention and builds rapport with clients. However, it is not something to be rushed. To have an effective[…]