This is our blog

Check out the latest news, tips and advice from us.


Upcoming Campaign Ideas Can’t think of any email campaign ideas? We’ve got you covered — we have an array of email campaign ideas to offer you based on your business, besides the generic welcome email, sale email, what’s new email, “holiday” emails are a great opportunity to connect with your subscribers as well as a[…]

Read More

You’re almost always guaranteed a holiday or special observance right around the corner. Whether it’s a national holiday or not, it’s a great opportunity to send out an email marketing campaign to your subscribers. Use these emails as a way to inject humour into your subject line, test what time of day to best send[…]

Read More

Our digital lives move incredibly fast. Do you even remember life before smart phones? Hard to believe that with all the rapid change in our digital world, that HTML emails have largely stayed unchanged since the late 1990’s! Well, the days of boring, non-interactive emails are becoming a thing of the past. And 2017 is[…]

Read More

Wait, what? Did you mean C-A-S-T-L-E? Nope, I meant CASL. For those who might not know, CASL stands for Canada’s Anti-Spam Legislation. Simply put, it requires that anyone sending commercial electronic messages to comply with a set of rules and regulations. It affects any and all organizations that sends commercial electronic messages (i.e. email) that[…]

Read More