Like all great relationships, it’s the little things that matter… remembering my name when I see you, remembering big occasions in my life (Birthday, anniversary, etc…), sending gifts, knowing my likes and dislikes, being thoughtful (take note all you single men and women!) This also holds true for your customers. The fact is that we[…]
MARKETING NINJA SERIES: Email Personalization – Relationship building at its finest
By wiredmessenger Email Marketing Sep 18, 2017
1. Test your send Frequency. An increase in frequency isn’t always a negative, if your customers love your brand, they’ll want more. This back to school season, customers are expecting brands to offer deals, promotions, and give-aways. The challenge is standing out from all of your competitors. By testing different send frequencies and sending at[…]
Upcoming Campaign Ideas Can’t think of any email campaign ideas? We’ve got you covered — we have an array of email campaign ideas to offer you based on your business, besides the generic welcome email, sale email, what’s new email, “holiday” emails are a great opportunity to connect with your subscribers as well as a[…]
You’re almost always guaranteed a holiday or special observance right around the corner. Whether it’s a national holiday or not, it’s a great opportunity to send out an email marketing campaign to your subscribers. Use these emails as a way to inject humour into your subject line, test what time of day to best send[…]
Did you know you can instantly improve your email marketing open and click rates? Email is still the most direct and effective way of connecting with your leads, nurturing them, and turning prospects into customers. Email’s ROI can reach levels of 400 and 500 percent which is why clever marketers have been using email for years to[…]
When you go through your emails everyday, how do you decide what to open and what can wait? Well, when it comes to commercial email messages that we all get, a relevant and compelling subject line and a trusted sender (or from address) contribute to how likely the email would be open in a big[…]
Happy Birthday! – Canada turns 150! Is your Email Game on Point?
By wiredmessenger Email Marketing Apr 17, 2017
That’s right, while July 1st is our nation’s birthday, and there is much to celebrate in Canada’s sesquicentennial, it also happens to be the end of the transition period in terms of anti-spam compliance. So, if you have an email list that you send commercial emails to Canadians and/or from Canada, you want to make[…]
Our digital lives move incredibly fast. Do you even remember life before smart phones? Hard to believe that with all the rapid change in our digital world, that HTML emails have largely stayed unchanged since the late 1990’s! Well, the days of boring, non-interactive emails are becoming a thing of the past. And 2017 is[…]
I probably don’t have to tell you that there are tons and tons of data and stats out there that say personalizing your email marketing is super important. But just in case, here are just a couple of points to keep in mind: Nearly three-quarters of users get frustrated when they see content that doesn’t[…]
Wait, what? Did you mean C-A-S-T-L-E? Nope, I meant CASL. For those who might not know, CASL stands for Canada’s Anti-Spam Legislation. Simply put, it requires that anyone sending commercial electronic messages to comply with a set of rules and regulations. It affects any and all organizations that sends commercial electronic messages (i.e. email) that[…]
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