1. Test your send Frequency. An increase in frequency isn’t always a negative, if your customers love your brand, they’ll want more. This back to school season, customers are expecting brands to offer deals, promotions, and give-aways. The challenge is standing out from all of your competitors. By testing different send frequencies and sending at[…]
You’re almost always guaranteed a holiday or special observance right around the corner. Whether it’s a national holiday or not, it’s a great opportunity to send out an email marketing campaign to your subscribers. Use these emails as a way to inject humour into your subject line, test what time of day to best send[…]
Did you know you can instantly improve your email marketing open and click rates? Email is still the most direct and effective way of connecting with your leads, nurturing them, and turning prospects into customers. Email’s ROI can reach levels of 400 and 500 percent which is why clever marketers have been using email for years to[…]
When you go through your emails everyday, how do you decide what to open and what can wait? Well, when it comes to commercial email messages that we all get, a relevant and compelling subject line and a trusted sender (or from address) contribute to how likely the email would be open in a big[…]
Check out our infographic and adopt these deliverability best practices to ensure that emails will always reach your subscriber’s inbox. Download the PDF!
We want to extend a warm welcome to our newest client from across the Pond – Fatburger UK! We’re very excited to work with this client in helping them succeed at their digital marketing efforts. How well do your burgers hold up travelling through the post? Hmm… For more information please feel free to contact[…]