Compatibility
CSS animations are compatible with Apple iOS devises and Apple mail, which represent 47% of the top 10 email clients. All other clients will are compatible, but will receive fallback or other specified content.
Usage
CSS animation in email is a new frontier for email marketers. The limitations of CSS animation in email are only confined by imagination and development time. Any content can be animated to move, appear, disappear.
Current popular uses include:
Adding a ‘wobble’ or ‘pulse’ animation to buttons to attract and excite subscribes.
Fade-in or animate titles to increase visibility.
Create an email which “self-destructs” and disappears.
Add animated weather and overlay effects to ANY email (see below)