Compatibility
Animated gifs enjoy a wide range of support in almost all email clients. The exception being outlook 2007+. Outlook, which will only display the first frame of the animation.
Usage
Highlight or attract a subscriber’s attention to your visuals with animation.
Retailers can show their products in action.
Clothing stores can show snippets of existing video content.
Tell a story in your newsletter, or share an experience through an animated gif.
The travel industry can show moving pictures of their destinations.
