""Email has an ability many channels don't: creating valuable, personal touches - at scale""

""If you use a poor headline, it does not matter how hard you labour over your copy because your copy will not be read""

""On average, 5x as many people read the headline as read the body copy. When you've written you headline, you've spent eighty cents out of your dollar""

""Email is 20-30 times more effective in generating a purchase than any other tool.""