Make Your Stack Talk to Your Email Platform
Custom middleware and API syncs across your ESP, CRM, warehouse, and ecommerce tools.
We build the integration layer that moves the fields and events your lifecycle actually needs - clean attributes, reliable triggers, and consistent consent states.
Tell us what you’re building
Integration Examples
Loyalty + Referral Sync
Influence.io → Omnisend
Sync points, tiers, and referral activity into your ESP so VIP segments and triggered journeys run on realloyalty behavior - not manual tags.
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Warehouse / CDP Activation
BigQuery / Snowflake → Customer.io
Push modeled attributes and cohorts into your ESP for clean segmentation, lifecycle scoring, and dependable event-based automations.
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Bidirectional CRM Sync
Salesforce ↔ Mailchimp
Keep list membership, tags, and campaign membership aligned in both directions - with verification steps so nothing drifts quietly over time.
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Custom Event Pipelines
Any API → Your ESP
Turn operational events into marketing triggers (status changes, milestones, renewals, completions) with field rules, validation, and monitoring baked in.
Let’s map the cleanest integration path for your stack.
Built Across These Platforms
If it has an API, we can connect it.
Frequently Asked Questions
Middleware apps, webhook receivers, API sync services, and bidirectional connectors across ESPs, CRMs, warehouses, and CDPs
Both. Webhooks for real-time events plus scheduled syncs to reconcile drift and recover missed updates.
Yes, That’s usually the point - tiers, points, lifecycle status, referral codes, LTV bands, and consent states.
By default, no. Processing is in-memory and logs exclude PII. If persistence is needed, it’s scoped explicitly.
Yes, where supported. We can capture ESP events and update consent or redaction fields in the source system.
Yes. We verify mappings, failure points, and data consistency, then rebuild only what’s brittle - with monitoring and docs.
Schema changes, undocumented field rules, rate limits, and missing monitoring. We design around those realities.
Simple: 1–2 weeks. Moderate: 2–4 weeks. Complex: 4–8+ weeks, depending on systems and data rules.
Custom Integrations for Modern Email Teams
Make segmentation, triggers, and reporting run on the same customer truth - across every system.
Most teams don’t have an email problem - they have a data continuity problem. Key attributes live in one system, events fire in another, and the ESP gets a watered-down version of reality. We close that gap with clean mappings and hard rules.
Approach
We start with outcomes, then wire the data so every system runs on the same customer truth.
- Define the outcome your automations must deliver (revenue, retention, activation, compliance)
- Specify the events + fields required to trigger journeys and build accurate segments
- Map + transform data with clear rules (naming, types, dedupe, consent, suppressions)
- Build + QA + UAT so flows fire correctly and reporting matches reality
- Go live + monitor with documentation, alerts, and handoff (no “black box”)
If your ESP is seeing a watered-down version of your data, we’ll close the gap with clean mappings and hard rules.
“One integration layer → consistent profiles, events, and suppression rules everywhere.”
BOOKING INFORMATION - Calls are remote.
Bring your stack list and one must-work use case (VIP tiers, referrals, lifecycle status, consent sync). We’ll confirm what’s straightforward, what’s risky, and the fastest stable approach.
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