Happy Birthday! – Canada turns 150! Is your Email Game on Point?

By Wired Messenger Email Marketing

Ottawa Fireworks

That’s right, while July 1st is our nation’s birthday, and there is much to celebrate in Canada’s sesquicentennial, it also happens to be the end of the transition period in terms of anti-spam compliance. So, if you have an email list that you send commercial emails to Canadians and/or from Canada, you want to make sure you are compliant with Canada’s anti-spam laws before then.

Specifically, July 1st, 2017 is when the 3-year transition period for Commercial Electronic Messages (CEM) comes to an end. It means that CASL’s private right of action provision (PRA) will come into full effect. What that means is organizations will be exposed to certain risks, most significantly PRA-based class action suits, if found sending non-complying electronic messages . Also, the enforcement of the law will become more rigorous as the three bodies that collectively oversee CASL have had these past 3 years to “test the waters” with investigative actions*.

How can Wired Messenger help you make sure your email program is in compliance? Reach out and we’ll be happy to help!

And don’t forget to download our free guide to arm yourself with the fundamentals!

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