Tips on what to ask email vendors

At this point, you did the legwork and narrowed down your search to a few quality email marketing candidates. It’s not just about the services they offer, but also how their processes will benefit your email marketing campaign.

In this tip sheet we’ll cover questions that touch on:

Ease of Use and Customer Support

You need an email marketing system that you understand and a team that can help you navigate through any potential problems. Find the solution that best fits your skill set and how prepared your email marketing company is to offer you training, resolve your issues, or assist during a glitch.

Security & Infrastructure

Protection is important for both your business and your customers. We’ll provide the questions that can help you evaluate the security levels of the email marketing companies that you interview, so you can rest easy with a company you trust.

Key Features and Reporting

An email marketing campaign is all about results. But there’s more to it than just sending messages and counting clicks. Find out how your email marketing company will gather data you can use to enhance your strategy and what key features they can provide to improve your campaign performance.


How much is too much when it comes to an email marketing service? Once you determine your budget, it’s important to find out if your candidates have a pricing structure that fits your needs or potential hidden costs you should avoid.

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