DISCLAIMER: Please note that this summary is for informational purposes only, and should not be relied upon as legal advice. We encourage you to work with your legal team and other professional counsel to determine precisely how the GDPR might apply to your organization: Did you know that GDPR is coming into effect on May[…]
GDPR is coming. Are you ready?
By wiredmessenger Digital Marketing, Business, Email Marketing Apr 27, 2018
1. Engaging Readers with Interactive Emails The number one reason for sending an email is to engage your readers. Unfortunately, you’re not the only business reaching out. According to a report by The Radicati Group, 269 billion emails are sent per day worldwide. That’s a lot of clicking through for your readers. To level up[…]
Boo! October has been a busy month! Take a break and enjoy this fully interactive Halloween email from Wired Messenger Inc. Want to learn more about interactive email? Get a sample in your inbox today
You’re almost always guaranteed a special “holiday” right around the corner. Whether it’s a national holiday or not, it’s a great opportunity to send out an email marketing campaign to your subscribers. Use these emails as a way to inject humour into your subject line, test what time of day to best send your email[…]
MARKETING NINJA SERIES: Email Personalization – Relationship building at its finest
By wiredmessenger Email Marketing Sep 18, 2017
Like all great relationships, it’s the little things that matter… remembering my name when I see you, remembering big occasions in my life (Birthday, anniversary, etc…), sending gifts, knowing my likes and dislikes, being thoughtful (take note all you single men and women!) This also holds true for your customers. The fact is that we[…]
1. Test your send Frequency. An increase in frequency isn’t always a negative, if your customers love your brand, they’ll want more. This back to school season, customers are expecting brands to offer deals, promotions, and give-aways. The challenge is standing out from all of your competitors. By testing different send frequencies and sending at[…]
Upcoming Campaign Ideas Can’t think of any email campaign ideas? We’ve got you covered — we have an array of email campaign ideas to offer you based on your business, besides the generic welcome email, sale email, what’s new email, “holiday” emails are a great opportunity to connect with your subscribers as well as a[…]
You’re almost always guaranteed a holiday or special observance right around the corner. Whether it’s a national holiday or not, it’s a great opportunity to send out an email marketing campaign to your subscribers. Use these emails as a way to inject humour into your subject line, test what time of day to best send[…]
Did you know you can instantly improve your email marketing open and click rates? Email is still the most direct and effective way of connecting with your leads, nurturing them, and turning prospects into customers. Email’s ROI can reach levels of 400 and 500 percent which is why clever marketers have been using email for years to[…]
When you go through your emails everyday, how do you decide what to open and what can wait? Well, when it comes to commercial email messages that we all get, a relevant and compelling subject line and a trusted sender (or from address) contribute to how likely the email would be open in a big[…]