Approximately 99 percent of consumers check their email at least once per day. If you want to build brand awareness for your cannabis dispensary and get people interested in your products, email marketing is a great way to reach them. Read on to learn more about the importance of email marketing for cannabis businesses. You’ll[…]
Do you run a cannabis dispensary in the Toronto area? Do you need help reaching more customers and driving traffic to your business? Dispensary SEO (short for Search Engine Optimization) is an incredible tool that can help you build your business and achieve your goals. Explained below is everything you need to know about SEO[…]
Email Reporting at Your Fingertips Email marketing is a must when it comes to spreading the word about a business. While it may be one of the older ways to advertise a business, it continues to be a highly effective way to ensure repeat business from existing customers while working on turning warm leads into[…]
We’ve compiled a brief but comprehensive list of mandatory regulations and suggestions to help shop owners, staff and clientele steer clear of coronavirus disease 2019 (COVID-19) and successfully navigate through the second phase of reopening. Maintain a log of staff and visitors to your business Restaurant operators will be required to keep a detailed log[…]
Using Reciprocity in the give and take world of email marketing Tsze-Kung asked, “Is there one word with which to act in accordance throughout a lifetime?” The Master said, “Is not reciprocity such a word? What you do not want done to yourself, do not do to others — Confucious Confucius was a Chinese philosopher,[…]
Using Authority to subordinate your less than effective email marketing strategies As soon as we abandon our own reason and are content to rely upon authority there is no end to our troubles. — Bertrand Russell Imprisoned for opposing the First World War, lauded for supporting World War II, and accredited, along with Einstein, for[…]
The right questions to ask when everything in the world seems to be going wrong Visit a Website, flick on the TV or Radio, or consult any form of social media and it’s clear that one story is dominating all forms of media, on all channels and in every cycle: The Coronavirus (Covid-19) The World[…]
Applying Scarcity with Abundance for better Email Marketing To my mind the old masters are not art; their value is in their scarcity. -Thomas A. Edison When not too busy finding the 10,000 ways to not invent the lightbulb, Thomas Edison was a fountain of insightful thought and quotable quotes. Despite the fact that he[…]
Using Social Proof for Content Development and Email Marketing to Influence specific desired outcomes in Consumer Behavior. “The customer is not a moron. She’s your wife” -David Ogilvy Let’s table Mr. Ogilvy and his famous quote and come back to how it applies to you as a content creator & email marketer revisit this a[…]
The email content that a business sends out can make or break a business. The emails that are sent to potential customers and existing customers can be the key element of ensuring that your business keeps thriving, therefore the content has to be brilliant. For those who are working on an email content calendar planning[…]