Many, if not all industries in the world have felt the impacts of the COVID-19 pandemic. While businesses in some industries have folded, others have experienced significant growth since the pandemic hit global proportions. Like other industries, the cannabis industry has felt its fair share of impacts due to the pandemic. Companies that have continued[...]
We’ve compiled a brief but comprehensive list of mandatory regulations and suggestions to help shop owners, staff and clientele steer clear of coronavirus disease 2019 (COVID-19) and successfully navigate through the second phase of reopening. Maintain a log of staff and visitors to your business Restaurant operators will be required to keep a detailed log[...]
Using Reciprocity in the give and take world of email marketing Tsze-Kung asked, “Is there one word with which to act in accordance throughout a lifetime?” The Master said, “Is not reciprocity such a word? What you do not want done to yourself, do not do to others -- Confucious Confucius was a Chinese philosopher,[...]
Using Authority to subordinate your less than effective email marketing strategies As soon as we abandon our own reason and are content to rely upon authority there is no end to our troubles. -- Bertrand Russell Imprisoned for opposing the First World War, lauded for supporting World War II, and accredited, along with Einstein, for[...]
The right questions to ask when everything in the world seems to be going wrong Visit a Website, flick on the TV or Radio, or consult any form of social media and it’s clear that one story is dominating all forms of media, on all channels and in every cycle: The Coronavirus (Covid-19) The World[...]
Applying Scarcity with Abundance for better Email Marketing To my mind the old masters are not art; their value is in their scarcity. -Thomas A. Edison When not too busy finding the 10,000 ways to not invent the lightbulb, Thomas Edison was a fountain of insightful thought and quotable quotes. Despite the fact that he[...]
Using Social Proof for Content Development and Email Marketing to Influence specific desired outcomes in Consumer Behavior. “The customer is not a moron. She's your wife” -David Ogilvy Let's table Mr. Ogilvy and his famous quote and come back to how it applies to you as a content creator & email marketer revisit this a[...]
The email content that a business sends out can make or break a business. The emails that are sent to potential customers and existing customers can be the key element of ensuring that your business keeps thriving, therefore the content has to be brilliant. For those who are working on an email content calendar planning[...]
It is almost 2020, and that means the goal-setting season is coming up. Your marketing strategy seems to be on point, but something is missing. Email marketing It is an overlooked and undermined tool that increases customer retention and builds rapport with clients. However, it is not something to be rushed. To have an effective[...]
Anyone who knows Toronto understands that there is plenty of Halloween left for everyone and for every taste beyond the trick-or-treating years. Whether you’ve been laboring away at your Halloween ensemble for the last few months or plan to be in your PJs by 7pm on the ‘spookiest’ night of the year, there is something[...]