Using Authority to subordinate your less than effective email marketing strategies As soon as we abandon our own reason and are content to rely upon authority there is no end to our troubles. -- Bertrand Russell Imprisoned for opposing the First World War, lauded for supporting World War II, and accredited, along with Einstein, for[...]
The right questions to ask when everything in the world seems to be going wrong Visit a Website, flick on the TV or Radio, or consult any form of social media and it’s clear that one story is dominating all forms of media, on all channels and in every cycle: The Coronavirus (Covid-19) The World[...]
Applying Scarcity with Abundance for better Email Marketing To my mind the old masters are not art; their value is in their scarcity. -Thomas A. Edison When not too busy finding the 10,000 ways to not invent the lightbulb, Thomas Edison was a fountain of insightful thought and quotable quotes. Despite the fact that he[...]
Using Social Proof for Content Development and Email Marketing to Influence specific desired outcomes in Consumer Behavior. “The customer is not a moron. She's your wife” -David Ogilvy Let's table Mr. Ogilvy and his famous quote and come back to how it applies to you as a content creator & email marketer revisit this a[...]
The email content that a business sends out can make or break a business. The emails that are sent to potential customers and existing customers can be the key element of ensuring that your business keeps thriving, therefore the content has to be brilliant. For those who are working on an email content calendar planning[...]
It is almost 2020, and that means the goal-setting season is coming up. Your marketing strategy seems to be on point, but something is missing. Email marketing It is an overlooked and undermined tool that increases customer retention and builds rapport with clients. However, it is not something to be rushed. To have an effective[...]
Anyone who knows Toronto understands that there is plenty of Halloween left for everyone and for every taste beyond the trick-or-treating years. Whether you’ve been laboring away at your Halloween ensemble for the last few months or plan to be in your PJs by 7pm on the ‘spookiest’ night of the year, there is something[...]
Header image via Cheifmartec.com Running a business today takes more than just a great product or idea, in most cases it needs to be backed by streamlined processes that allow your business to operate effectively, maximize revenue and scale efficiently. So, how do you do that? With a marketing tech stack that addresses your company’s[...]
With an unmatched ROI, email is still the most effective marketing channel to invest in. When done right, it can have a significant impact on your bottom line. That’s why it’s so important to make sure you’re sending emails that work. If you’re not working on optimizing your emails yet, you’re basically leaving money on[...]
A landing page, sometimes referred to as a ‘lead capture page’, is a page that has been created specifically to drive segmented traffic from a marketing or advertising campaign. It is where a visitor ‘lands’ when they click on a marketing campaign ad from something like Google Ads or Facebook Ads. The goal of a[...]