It is almost 2020, and that means the goal-setting season is coming up. Your marketing strategy seems to be on point, but something is missing. Email marketing It is an overlooked and undermined tool that increases customer retention and builds rapport with clients. However, it is not something to be rushed. To have an effective[...]
Anyone who knows Toronto understands that there is plenty of Halloween left for everyone and for every taste beyond the trick-or-treating years. Whether you’ve been laboring away at your Halloween ensemble for the last few months or plan to be in your PJs by 7pm on the ‘spookiest’ night of the year, there is something[...]
Header image via Cheifmartec.com Running a business today takes more than just a great product or idea, in most cases it needs to be backed by streamlined processes that allow your business to operate effectively, maximize revenue and scale efficiently. So, how do you do that? With a marketing tech stack that addresses your company’s[...]
With an unmatched ROI, email is still the most effective marketing channel to invest in. When done right, it can have a significant impact on your bottom line. That’s why it’s so important to make sure you’re sending emails that work. If you’re not working on optimizing your emails yet, you’re basically leaving money on[...]
A landing page, sometimes referred to as a ‘lead capture page’, is a page that has been created specifically to drive segmented traffic from a marketing or advertising campaign. It is where a visitor ‘lands’ when they click on a marketing campaign ad from something like Google Ads or Facebook Ads. The goal of a[...]
The Top 5 Automated Emails That Could Be Making You More Money
By wiredmessenger Email Marketing Jun 27, 2019
Email marketing generates the highest ROI of all the digital channels with a 44 to 1 return on investment, as well as being one of the best ways to encourage repeat purchases. An automated email sequence is effective because it only needs to be set up once and is a completely scalable solution that brings[...]
Challenges with Marketing Cannabis (and How to Overcome Them)
By wiredmessenger Email Marketing Jun 01, 2019
The cannabis industry in Canada is growing like a weed since it was nationally legalized in October 2018. However, cannabis companies are experiencing growing pains when it comes to promoting their business on traditional digital marketing channels. Between the novelty of the industry, the restrictions of the Canadian Cannabis Promotion Prohibition Laws, and the haziness[...]
Can’t think of any email campaign ideas for June? We’ve got you covered — we have a bunch of email campaign ideas to offer you based on your business, besides the generic promo or product emails, “holiday” emails are a great opportunity to connect with your subscribers as well as a way to inject humour[…]
Using Contests to Grow Your Email Subscriber List & Promote Your Brand
By wiredmessenger Email Marketing May 06, 2019
Running a viral contest offers several benefits that ensure you get a great ROI on any competition that you run. They can quickly build your email list with real email addresses as well as brand awareness at a very low cost. They’re effective because they leverage word of mouth marketing, are hyper-targeted to your target[…]
Recently, Canada legalized marijuana for recreational use - which opened the market for a flood of cannabis companies and supporting businesses. However, this new law comes with a number of regulations on how cannabis-related businesses can spread the word about their products or services. And because the practice of advertising marijuana is so new, most[...]